PRODUCTIVITY

What Is Company Culture, & Why Is It Important?

Rob Burns

A company’s culture helps shape it passion – its principles, actions, mindsets, workflow, reputation and more. A resilient company culture gives rise to employee loyalty, teamwork, productivity and reduces undesirable behavior. It can support imagination and nurtures trustworthiness. It helps a business entice and keep the right employees, which leads to more commitment, higher employee contentment and improved consumer service.

How Can I Pump Some Positive Culture Into My Business?

You should distinguish and define what your culture is before asking if employees to fit within it. Step one is to clearly define what company culture means for your organization. At Launchcloud we have put together 5 keys to success for business’s looking to define or improve their company culture.

Keys to Company Culture

  1. Core principles
  2. Attracting the right sort of people
  3. Support employees to reach their targets
  4. Corporate wellness
  5. Strengthen vision and culture

1. Core principles

Your core principles are the guiding values that help shape your culture and brand. They are an integral part of your overall business strategy.

As your business develops, it becomes more important to define its core principles.  If you were a small business you may have just about got away without defining your culture until now.  Yet you must remember that as you develop and scale your company, your core principles will go far in expressing your business's culture and your capacity to scale not just your company, but also your culture amongst your employees.

So in order to begin you need to decide what you and your company stand for.

2. Attracting the right sort of people

Co-operation and communication are vital to the success of your organization, and great people will work along with these values to produce better results and a stronger culture. You need people that are attracted to your culture as well as the benefits of working for your business.

This culture fit is also more than just if somebody gets on well with the team. But a culture fit can also be about moving quickly, taking risks, speaking up, being resourceful, or not controlling or your other workers.

3. Support employees to reach their targets

Assisting your workers to grow both individually and professionally is a great idea, irrespective of what you recognize as your company culture. If you have a very active business culture, you may want to include your employees in activities that embody your culture outside the office.

4. Corporate wellness

The well-being of your workforce should not be assumed or ignored. The healthiness of your team should be a priority because when push comes to shove if we aren’t fit and healthy, it will affect your employe's drive, attitude, and performance on the at work.

Healthy employees are happy employees, and happy employees are more beneficial to your company.

5. Strengthen vision and culture

Do everything you can as frequently as possible to remind your team of your core principles to strengthen your company culture.

The culture can be communicated to everyone in the company through training and events that reinforce company culture. For example, feature your company’s culture into annual reviews. Someone should feel your company culture at every point throughout your organization.


To learn more about Launchcloud and how it can improve your data capture, click here.

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